Mac SEO Blog

Have you ever wanted to use your iWeb site to sell products or services? Maybe you want to start your own business and don’t know how to get started selling products online.

It’s actually very easy to set up an e-commerce store with iWeb and Paypal. The benefit of using Paypal is that you don’t need to worry about having a secure server, setting up a merchant account, fraud, chargebacks and everything else that comes along with accepting payments online.

Even if your customers don’t have paypal accounts, although many do, they can still use their credit cards to make a purchase online. You are notified instantly once the payment is added to your account.

We have posted a step by step video explaining how to add Paypal to your iWeb site so you can start selling online.

Building Trust Online

There are still many people who are nervous to purchase something online. Another benefit of using Paypal is people know they can trust them. But how can you let them know that they can trust you? Here are some tips for building trust online;

• Have a real domain name and avoid using your web.mac.com name if you are using MobileMe. Domain names are cheap, they only cost a few dollars a year, and they show you are serious about your online business. You can get a business domain name here.
• If you are using MobileMe to host your website, be aware that it is not meant for business websites, just personal sites. Consider a real web host for faster servers, the ability to handle an increasing number of visitors and more options with what you can do with your website (see for example our URL shortening video for iWeb sites.
• Include a privacy policy so your customers know what information you collect from them and how you use their information.
• Include your address and an easy way for customers to contact you.
• If possible, provide some kind of money back guarantee. If your products are good, you shouldn’t expect many people to want a refund.
• Remember that search engines are always the best way to at attract new and targeted customers to your website. Check out our step by step SEO for iWeb instructional course which provides a complete walkthrough on how to optimize your website.