Mac SEO Blog

Header tags are a great way to explain the content of your page to your website visitors, as well as a great way to indicate to search engines about the keywords you are targeting. The tutorial below will explain header tags in greater detail and show you how you can modify your headers in SEIntelligence.

Video Transcript:

Header tags can be described almost in the same manner as a newspaper headline. The point of the newspaper headline is to catch the readers attention and describe what the article is about. On your website, an h1 header tag should contain your primary keyword. That is, it should contain the main key term you are targeting for that particular page. It will help search engines to properly place your page in the search results for similar searches.

You will notice that the header tags section in SEIntelligence has two sections. One is for the actual text of the header, and the other is for the level of the header. The levels range from h1 to h6, with h1 being the highest. Generally, each page on your site should only have one h1.

Now, you cannot change the header levels here in SEIngellience, so if you want to do that, you will need to do it in your website builder, but you can change the text of the header.

So as you can see here, I have a bunch of headers and some information about headers at the bottom. So what I would do in this situation, is first, I am going to click on my primary keyword, and see what my top ranking competitors have. I could have also clicked on my secondary keyword to receive this information. According to the information received, the top ranking websites use an average of one h1 tag per page. I also have one h1 tag, which means I am matching up with those top ranking competitors. But if I look below, I am also informed that the text in my headers do not match up with the phrases I am targeting. This doesn’t make much sense from an SEO standpoint. So what I will do is change the text of these headers so that they do contain my phrases.

Let’s take a look at my h1 tag which says Listings. A quick addition to this text and I now have my primary keyword in my h1, while not sacrificing the descriptiveness of this header.

I will do the same for the remaining headers on my page. If I find that it would be confusing to any of my website visitors if I included one of my phrases in the header, I would not add that phrase as user friendliness is always my top priority.