Mac SEO Blog

Welcome to the SEO For Sandvox Video Course. This is the first of about 25 video tutorials in the SEO For Sandvox series. To view the entire video course in an easy-to-follow manner, please visit the SEO For Sandvox page.

Video Transcript:

Hello and welcome to the SEO For Sandvox video tutorial. My name is Jeremy, and over the next little while, I will be showing you how to properly optimize your Sandvox-made website so that you can have the best chance of ranking at the top of search engines.

This video is being provided to all Sandvox users for for free, courtesy of RAGE Software. We are providing this video to meet our goal to educate all owners of small businesses, so that they can have a better understanding of how to make their websites more visible to search engines and thus rank higher. In this video, I will be showing some of our software that will really help you during your optimization. You are not obligated to purchase the software, however, you will see how the applications can really make your life easier, and we encourage you to purchase anything you like, and help further support our goal.

So what is search engine optimization? Search Engine Optimization, or SEO for short, is the process of attracting more visitors through search engines. You will notice how I do not define SEO as having a top ranked site. This is because even if you have a site that ranks at the top of all search engines, there is no guarantee that searchers are typing in the specific keywords you rank for and will even click your website in the search results. In this series of tutorials, we will cover the basics of how to discover highly searched key-terms and how to determine which ones are best to target.

These tutorials have been created to help you to understand the major optimizations, and how to implement them on your site. With so much information available on the web, search engine optimization can seem very confusing and time consuming to learn. These tutorials are to-the-point, and allow you to visualize what needs to be done, so that you can have a better understanding at a much quicker pace than if you had to sift through a 400 page book.

Sandvox makes the process of optimizing our sites for search engines quite simple. If you are unsure of what the proper techniques for optimization are, then this tutorial will definitely help you. Having the background knowledge of what search engines recommend, is a must if we want to have our optimizations go smoothly.

SEO is a process that we must go through in order to achieve our desired results. It is not something you do once and just forget about. It’s a form of marketing and if you want to keep on improving your chances at success and growing your business it is something you will constantly evaluate. Remember, if SEO were an easy thing to do, every site would be number one in search engines which is simply impossible.

This video will be broken down into three stages. The first stage, called the Planning stage, will be the briefest. We will go over a couple of things that we should do before we even begin optmizing our website. The second stage will be the on-page optimization stage. This is where we will be looking at the different methods for making our actual site more search engine friendly. On-page optimizations are only a portion of the battle to gain more traffic, but they are essentially the building blocks for your SEO campaign. The third and final stage will be the off-page optimizations. Off-page optimizations are an extremely important part of our attempt at gaining a positive reputation for our sites, as well as a means for gaining additional traffic from other places on the web.

The video will be shown in step-by-step format. This does not mean that you must follow this plan perfectly, but it is setup that way so that those who require this type of instruction still have that opportunity.

Remember, if you have any questions or do not understand one or more of the concepts, you can start a thread in our SEO forums, or submit a ticket through our support system.