Mac SEO Blog

This quick tutorial will show you how you can obtain a Google Analytics code and add it to your website made in RapidWeaver 5. Remember to check out the SEO For RapidWeaver Video Tutorial to learn how to make your RapidWeaver website rank higher in search engines.

Video Transcript
To add a Google Analytics code to your website made in RapidWeaver 5, the first thing you will need to do is get the code from Google Analytics.

Open your web browsers to google.com/analytics and press the Access Analytics button, and sign in with your username and password.

If this is your first time getting an analytics code, you will need to press the Sign Up button, otherwise, click on the Add New Account button, and follow the same procedure.

On the signup page, you will need to enter your website’s URL, give the Account a Name, and enter your country and time zone. Fill out the remainder of the signup form until you get to the fourth step of the process.

The fourth step will show you a code that says “Paste this code on your site.” Highlight that code and copy it.

In RapidWeaver, there will be a heading on the left part of the application that says STATS. Below that, is the Configure option. Click on Configure. In the text box that says Google Analytics, paste the code that we just copied.

When you publish your site, the Analytics code will be present. You may need to wait a few days until you start seeing stats in your account.

To learn how to get your RapidWeaver website ranking higher in search engines, be sure to check out the SEO For RapidWeaver Video Course at ragesw.com

In our effort to make things as easy as possible for our software users, we have created this quick tutorial that will demonstrate how a user should properly publish their iWeb website to FTP using iWeb SEO Tool. The tutorial will identify common mistakes users make, and how to determine if your FTP login information has been entered correctly. To learn how to make your iWeb site rank higher in search engines, be sure to check out the iWeb SEO Walkthrough Video.

Video Transcript

There were many people asking me publishing related questions with iWeb SEO Tool. This tutorial is going to strictly cover publishing a website to FTP using iWeb SEO Tool. We will cover all of the main points involved with publishing, and then we will discuss the biggest issue users have when publishing their website. That issue is the directory path.

The first thing you will need to do is press the publish button, and then make sure Publish to FTP is selected and then press the next button.

In the FTP field, here is where you will put your server address. Sometimes the server address may look like the one I have here (an IP address,) but more often than not, it will just be your domain. So if my domain were publishingtoiweb.com then that is what I would put in this field.

Do not include http, www, or ftp in this field. Just put your domain.com or .net or whatever the extension may be.

Your username and password must be accurate otherwise logging in will not work, and you will not be able to publish.

To check to see if you have all of your FTP login details entered in correctly, press the Browse button. If you are able to see files and folders like we see here, then you have logged in correctly. If you get an error similar to this, then your FTP information is incorrect. You must get the correct FTP information before proceeding to the next step.

I’m now going to discuss the Directory Path field. This is the area where most users experience the most difficulty. Chances are, if you are watching this video, you need to enter something in this field.

We are going to focus on one method for finding out what the directory path should be. I think this will be the easiest way for you to do it, and it will work out well for most people.

If you use RAGE hosting, you should type in /public_html. For everyone else, please refer to the following method;

What you want to do is open up iWeb, and go to the publish page of the website you want to publish in iWeb SEO Tool. The first thing I want you to do is have a look at the current FTP information you already have. In the directory/path field, there may or may not be some text. If there is some text, I want you to copy it. If there is no text in there, don’t worry, just bear with me for a moment.

Go back to iWeb SEO Tool, and in the directory path field, paste the text you just copied. Make sure there is a forward slash at the beginning of this text.

Your site should publish properly now.

I want to make a note that this method should work for 95-99% of users. Since there are so many variations when it comes to publishing, some users may not achieve success using this method. If you are in that 5%, submit a support ticket at ragesw..com/support and we will be happy to assist you.

Your website is ranking for keywords you may not even know it is ranking for and you can instantly boost the number of visitors you are getting from search engines with a single change to your site.

So you have your XML Sitemap file submitted to your Google Webmaster Tools account. Now, login to your account to see what search terms your website is appearing for AND what search terms people are actually clicking on to visit your site.

The trick is to find the relevant search terms that are appearing a lot in search results, but that customers are not clicking. By simply changing your Title Tag and your description tag, you can dramatically improve the number of visitors who visit your website.

Watch this step by step video tutorial to learn exactly how to do this;

Make sure you have created and submitted your XML Sitemap file. If you think you’ve missed a step and feel a little lost, we have our step by step walkthrough SEO videos which explain everything you need to know about optimizing your website for the best possible search engine rankings.

So in part 1 of this series you learned about the importance of your web page title tags and how to use them to attract searchers to your site. Now we need to learn the second part of the equation to ensure searchers are actually clicking your search result and coming to your website.

Once you have grabbed a searchers attention with your title tag, the next thing they look at is your page description, a short snippet of what the page they are about to visit is all about.

Your page description needs to include a brief summary of what they will find when they visit your site. If you don’t have a meta description, or it doesn’t accurately describe what is on the corresponding page, Google will provide a description from your page content that may not make much sense to a potential visitor.

This video tutorial will explain how a description tag works and why you need one;

Now that you know about your meta description tag, learn how to add one to your website and what makes a good meta description to help entice users to click your web page link when searching. Check out our walk through SEO video tutorials to learn how to improve your website’s search engine rankings.

You’re walking in a shopping mall, among the hundreds of stores competing for your attention, one catches your eye.

Have you ever walked by a store and been so intrigued you had to go in? What if you could do the same thing with your website?

When someone does a search in Google for a keyword related to your site they are presented by hundreds of thousands of choices. Even on the front page they have 10 results to choose from. How can you make sure they click your site even if you may not be right at the top?

Your website title tag is the very first thing your visitor will see. That is why it is so important to make sure you have the perfect title tag for each of your pages. A title tag that both attracts web searches but also has your keywords for the best search engine rankings is extremely important. This video will explain in detail what a title tag is and how it is used.

Once you know why you need the title tag, you can learn how to create the perfect title tag that not only gets people clicking to your site, but also includes the keywords your customers are searching for you. Check out our walk through SEO video tutorials to learn how to improve your website’s title tags.

When Apple created iWeb they intended it to be used for personal websites. The idea that you can create something on your Mac and make it look exactly the same online, on all different browsers and operating systems was not the goal. The goal was to be able to easily create a website to share with friends and family.

Of course, you are using iWeb beyond what it is intended for, and by doing that you need to be aware of a very important fact about the web.

Since you never know who will be visiting your website, you can’t predict what web browser they are using, what operating system they have or, most importantly what fonts your visitor has installed. This means you can never be sure how your website may look to any of your visitors.

That is why a set of standards was developed to help ensure websites looked relatively the same, no matter what the visitor’s system configuration is. One of these standards is which fonts to use on your site that will always be available and show correctly for all users. iWeb turns non-standard fonts into images which can hurt your search engine rankings since search engines cannot “read” images. And since text content is so important for your search engine rankings, this is definitely not a good thing.

This quick video tutorial explains how to avoid this common problem;

Remember, the web is not print! You want to make your website accessible to the most amount of people while still making it look appealing. Good luck!

Are you ready for better search engine rankings? We have a full, step by step training course for iWeb users and how to properly optimize an iWeb site for search engines>. (If you aren’t ready for better rankings, don’t click that link 🙂 )

WebCrusher 1.7 has just been released and brings a number of new features and enhancements. Firstly this update will optimize iWeb built sites much faster than before because it can intelligently determine which files are modified and which aren’t (since iWeb always updates all pages when you export a site, this is actually not an easy thing to do).

It also improves publishing speed when uploading to your FTP or MobileMe server. In addition it fixes problems with PNG files not being optimized which makes it a recommended update for all users. This update is free for all registered users.

Late last year Google announced that the speed of a website will play a factor in how it ranks in their search results. They have started an initiative to speed up the web and offer many tips and tricks for speeding up a website’s load time. Fortunately WebCrusher can do many of the recommended speed optimizations for you automatically.

If you have created your XML Sitemap file and submitted it Google Webmaster Tools, you will also see the new Page Speed tests Google has implemented for your site. You should login to your Google Webmaster Tools account and see how your website performs relative to other sites in your industry.

Now its not only important to have your website load quickly for your visitors, but it’s also important for your search engine rankings too.

We are getting ready to release the much anticipated SEO for iWeb Video Tutorial Walk Through. Our intentions for this video is to provide a step-by-step walk through of how to properly optimize an iWeb website for search engines.

The iWeb video tutorial will cover the basics including how to create proper title tags, meta tags and website content. We even show you the secret to including Header tags in iWeb, something never before possible without a lot of additional work.Throughout this entire process we give you insider tips that have been shown to greatly affect how a website ranks in all major search engines.

We even go into more advanced topics including new trends in search rankings recently announced by Google and we delve into local search optimizations to help you get your site in front of your local audience.

The SEO for iWeb walk through video will show you how to implement SEO strategies and why they are important so you can understand how your changes will effect your search engine rankings. This video tutorial will be the first full length tutorial that covers everything you need to know. With over 60 minutes of SEO content, a step by step checklist and an abundance of external resources, every question you had about search engines will be answered.

Follow us on Twitter, Facebook, or sign up to our newsletter to be the first to be notified of the video release and get access to early bird discounts.

We have published an updated step by step video tutorial for getting your website listed in all major search engines with Sitemap Automator. The tutorial was created by courtesy of AppTorial Video Tutorials.

Whether you are using WebDesign, iWeb, Dreamweaver, RapidWeaver, Sandvox, or any other web development tool of your choice, follow the quick and easy step by step video tutorial to learn how to get your website listed in all major search engines with just a few minutes of work.

Sitemap Automator is the easiest way to create, publish and notify search engines of your industry standard XML Sitemap. XML Sitemaps are used to let search engines know about all pages on your website, how important each page is, and how often each page is updated.

With thanks to AppTorial Software Tutorials, we now have two new video tutorials for iWeb SEO Tool.

The first video explains step by step how to add Google analytics, title tags, meta tags and more to an iWeb website.

The second video tutorial explains what needs to be done each time you update your iweb website and need to re-apply your saved tags with iWeb SEO Tool.