Learn about the title tag of a website and how it plays a role not only on your website but in the search results as well. We’ll then take you through SEIntelligence and show you how you can update your title tags.
Video Transcript:
So now that we’re familiar with the on-page optimizations interface, let’s jump right in and begin learning how to optimize our sites. We’ll start with the title tag, which is one of the most important on-page SEO elements.
If you’re not too familiar with the title tag, it is the block of text that will usually appear at the very top of your web browser. The title tag also appears as the clickable link, when you do a search query.
The title tag tells search engines a lot about a website. Placing our primary and secondary keywords into our title tag is a good way to tell search engines about our webpage, so that our pages can be indexed accordingly.
On the Title Tag tab, you will see the suggestions for your page at the bottom. You will be told how often that keyword is being used in the title tag by the sites that rank in the top 10 for that keyword. Generally, the keyword will be used one or two times by the top ranked sites.
You will also see suggestions for optimal character length, and optimal word length.
In the text box near the top, you can type in your new title tag for this page.
Here is one very general suggestion for the way you can structure your title tag. This is just an example, and you can choose to try anything you’d like to see what works best for you.
The primary keyword is the main keyword you are targeting on this page. The secondary keyword can be another keyword that you are targeting, but maybe this keyword is not mentioned as often on this page. I also like to include a company name at the end of the title tag as a way to brand a business.
The videos listed below give you detailed instructions on how to use iWeb SEO Tool the proper way. It is very important to follow these instructions in order to limit errors. The videos are in order and should be watched that way.
While these videos are very helpful in teaching you the proper ways of using iWeb SEO Tool, they cannot substitute the content that is in the SEO For iWeb Walkthrough Video Tutorial. That walkthrough video tutorial goes beyond the basics of using iWeb SEO Tool and can help you dramatically improve your website’s rankings in all major search engines. Your business is definitely worth it, so we highly recommend checking out that walkthrough video tutorial. It will also save you a lot of time and heartache in the future.
We are happy to announce that MailShoot 2.3 is now available.
You can now send e-mails to parts of your mailing list using MailShoot, our newsletter and email list manager.
Let’s say you only want to send a newsletter to users on your list who are interested in ‘widgets’. You can set a filter to only send e-mails to users who match certain criteria of your choosing. The video below will demonstrate what segmenting is, and how to do it with MailShoot.
You can create an unlimited number of filters for each contact list. MailShoot also lets you verify who will receive your email before sending.
Video Transcript:
Using the filters feature in MailShoot is a great way to segment users on your mailing list. For example, let’s say I want to send a newsletter to my users who are interested in Fairway woods and not users who are interested in anything else. Here is my list for Jeremy’s Golf Shop. This list has 7 e-mail subscribers, all interested in different products. Using the filters feature in MailShoot, I will be able to send an e-mail only to these people, as the e-mail is going to talk about fairway woods.
On the Send Mail tab, I am going to select Filters & Limits. Next to where it says No Filter Selected, I am going to click on New to create a new filter.
The first thing I will do is name my filter so that I can refer back to it later. I will then filter out the e-mails so that I can send an e-mail only to users interested in fairway woods. I do this by selecting Products from the first drop down menu, and typing in Fairway Woods in the text field.
When I press the OK button, I will be taken back to the Send Mail tab, and I will see that 3 of 7 contacts match this filter. That is, 3 of the 7 users on my list are interested in Fairway Woods. I can now press the Preview and Send Mail button and send out my newsletter to these individuals.
We are extremely happy to announce the release of iWeb SEO Tool 2.0. iWeb SEO Tool is our popular SEO tool that allows iWeb users to easily add SEO elements to their websites such as title tags, alternative text, header tags and more.
After many of you sent in some of your suggestions, we have decided to release this version with a very popular request. Users can now easily add a favicon to their websites with a simple click of a button.
To learn how to add your favicon using iWeb SEO Tool 2.0 (and what a favicon is for that matter) you can view this video tutorial.
We recently ran a contest with users on our mailing list (don’t forget to sign up if you haven’t already – don’t miss the next one). We asked our customers to tell us about their experience using our software, tutorials, and hosting. We were overwhelmed with the responses, and were so happy to hear of all the great things people had to say about us.
It is very satisfying for us to hear about how successful so many of your websites are after having used our software. It makes us excited to improve our software and tutorials as we have continued to do so over the years. Since 1999, we have been providing entrepreneurs and business owners alike with quality software and educational tutorials. After all the thanks we have received from you, our customers, it is now time for us to say thank you to you.
Congratulations to our contest winners:
…I am happy (beyond happy really) with the results the site has achieved in such a short amount of time…
Michelle, California
…WebDesign really helps me keep my Websites By Cook business humming…
…So without a moment’s thought I purchased and downloaded the Sitemap Automator. Once again, incredibly streamlined and user-friendly, just like Webcrusher…
Our winners receive a copy of our latest SEO software, SEIntelligence. SEIntelligence is a great SEO tool to compare your competitors websites and see what they are all doing correctly, and how you can optimize your site to begin competing with them.
In the following video tutorial, we are going to cover how to add custom buttons to your iWeb website using ButtonDesign. With these custom buttons, you can create your own navigation menu, or include other buttons such as Buy Now, Learn More, etc.
Video Transcript:
To add custom buttons to your iWeb website using RAGE Software’s ButtonDesign, follow these simple steps.
First, choose the button template that you want to use. Next, type in your button caption. This will be the text that will appear on the button.
Adjust the button’s width and zoom as you want it to be.
When you are done, click on the Export To Web Site button in the top right corner of the application.
Make sure the option to Save As HTML Button is selected. Select PNG as the Image Type, select the location to save the button, and then press the Save button.
Next, open up iWeb, and drag and drop the .PNG button onto the page you want to add it to. Move the button to your desired location.
With the button still highlighted, click on the Inspector button, and then go to the Links tab. You can now link the button to your desired destination.
Repeat this process for as many buttons as you want.
This is what an all button navigation menu looks like.
With the recent release of WebDesign 3.5, we are extremely excited to spread the word of WebDesign’s new Inspector feature, which allows users to click on areas of their site in the live side-by-side preview window, and automatically be taken to that part of the site in the code. The following video will demonstrate this great new feature, and show exactly how it works.
Video Transcript:
WebDesign now offers the all new inspector feature, which is a click and edit option using the live side-by-side previews. Here’s how it works.
Simply move your mouse cursor over certain areas of your site on the live preview. You will see how a red rectangle will appear over certain elements on the page.
If you click on any of these elements, it will highlight the code on the left side, making it very easy for you to edit each part of your website.
This feature makes it even easier for any user who is not all that familiar with HTML, but wants to quickly and easily edit a template.
WebDesign is now an even better option for users looking for alternate website builder to iWeb.
You can also click your navigation links, to be taken to the code for your navigation menus. If you want to change the text in the links on each page, then you can edit that right from within your page. BUT, if you want your navigation menu to appear the same on each of your pages, you will still need to edit the actual include file itself.
To do this, just open up the site manager, and open the include file that you want to edit, and make your changes there.
Although WebCrusher lets you publish your website directly to your FTP server some users want to use their own FTP client. If you like using an FTP client for publishing your website, you still have that option after you have run your site through WebCrusher. Follow the instructions in the video tutorial to learn how.
Video Transcript
To publish your WebCrusher optimized site using a third-party FTP client, follow these simple steps.
First, locate your optimized website folder by clicking Export, and selecting the Open Enclosing Folder tab. Then press the Next button, and your optimized website folder should appear in the Finder window.
Open your FTP client. For this demonstration, I am using CyberDuck which is a free FTP client which you can download from cyberduck.ch or the Mac App Store. Once your FTP login information has been entered, and you’ve connected to your server, locate the directory on your server that your website is associated with… and then drag and drop the optimized website folder into that directory. When your site has finished uploading, you can visit it and view the source code to make sure it has published correctly.
If your code looks tightly squeezed together like you see here, then you have published it properly.
Earlier in 2011, we made a post/video about publishing a website to FTP in iWeb SEO Tool. We have recently updated that video to clear up some confusion that some users were having. The updated video is listed below for your viewing pleasure.
Video Transcript
This tutorial is going to strictly cover publishing a website to FTP using iWeb SEO Tool. We will cover all of the main points involved with publishing, and then we will discuss the biggest issue users have when publishing their website. That issue is the directory path.
So the first thing you will need to do is press the publish button, and then make sure Publish to FTP is selected, and then press the next button.
In the FTP field, here is where you will put your server address. Sometimes the server address may look like the one I have here, but more often than not, it will just be your domain. So if my domain were publishingtoiweb.com then that is what I would put in this field.
Do not include http, www, or ftp in this field. Just put your domain.com or .net or whatever the extension may be.
Your username and password must be accurate otherwise logging in will not work, and you will not be able to publish.
Next, I want everyone to check to see if you have all of your FTP login details entered in correctly. To do so, press the Browse button. If you are able to see files and folders like we see here, then you have logged in correctly. If you get an error similar to this, then your FTP information is incorrect. You must get the correct FTP information before proceeding to the next step.
Now we’re going to discuss the Directory Path field. This is the area where most users experience the most difficulty. Chances are, if you are watching this video, you need to enter something in this field.
Firstly, If you use RAGE Web Hosting, you should type in /public_html. For everyone else, please refer to the following method;
The first thing I want you to try to do, is publish your site in from iWeb SEO Tool by typing a forward slash in the Directory Path field. If that still doesn’t publish your site, refer to the next step.
What you want to do is open up iWeb, and go to the publish page of the website you want to publish in iWeb SEO Tool. Take a look at the current FTP information you already have. In the directory/path field, there may or may not be some text. If there is some text, I want you to copy it. If there is no text in there, don’t worry, just bear with me for a moment.
Go back to iWeb SEO Tool, and in the directory path field, paste the text you just copied. Make sure there is a forward slash at the beginning of this text.
This next step applies to everyone, even the users who did not have anything typed into the Directory Path field. Go back to the Publish page, and now copy the text that is in the Site Name field. Then go back to iWeb SEO Tool and paste this text beside the text we pasted earlier. If you didn’t paste any text earlier, then this will be the first time you are pasting anything into the Directory Path field. If you have multiple words in your site name, you will need to add underscores to separate each word. Underscores are the default word separator that iWeb adds to your site name.
Your site should publish properly now.
I want to make a note that this method should work for 95-99% of users. Since there are so many variations when it comes to publishing, some users may not achieve success using this method. For example, if you host multiple domains on one hosting account, or if you use our method for shortening your iWeb URL, this method might not work for you.
If this method does not work for you, submit a support ticket at ragesw.com/support and we will be happy to assist you. Be sure to include your FTP login details which includes your server address, username, and password, to help speed up the process.
You can check to see if you published your website correctly from iWeb SEO Tool by visiting your website in your web browser, and going to View in the menu bar, and then selecting view source.
Then press Command and F to bring up the search feature, and type in the following:
head_code_set
If you see this code here, then it means you have published your site correctly from iWeb SEO Tool and all of your optimizations should be present.
If you do not see that code, then I want you to quit your browser, and re-launch it and visit your site and follow the previous steps again. If you still do not see that code, it means your site was not properly published from iWeb SEO Tool and you must try it again.
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