Mac SEO Blog

Learn about the title tag of a website and how it plays a role not only on your website but in the search results as well. We’ll then take you through SEIntelligence and show you how you can update your title tags.

Video Transcript:

So now that we’re familiar with the on-page optimizations interface, let’s jump right in and begin learning how to optimize our sites. We’ll start with the title tag, which is one of the most important on-page SEO elements.

If you’re not too familiar with the title tag, it is the block of text that will usually appear at the very top of your web browser. The title tag also appears as the clickable link, when you do a search query.

The title tag tells search engines a lot about a website. Placing our primary and secondary keywords into our title tag is a good way to tell search engines about our webpage, so that our pages can be indexed accordingly.

On the Title Tag tab, you will see the suggestions for your page at the bottom. You will be told how often that keyword is being used in the title tag by the sites that rank in the top 10 for that keyword. Generally, the keyword will be used one or two times by the top ranked sites.

You will also see suggestions for optimal character length, and optimal word length.

In the text box near the top, you can type in your new title tag for this page.

Here is one very general suggestion for the way you can structure your title tag. This is just an example, and you can choose to try anything you’d like to see what works best for you.

The primary keyword is the main keyword you are targeting on this page. The secondary keyword can be another keyword that you are targeting, but maybe this keyword is not mentioned as often on this page. I also like to include a company name at the end of the title tag as a way to brand a business.

We recently ran a contest with users on our mailing list (don’t forget to sign up if you haven’t already – don’t miss the next one). We asked our customers to tell us about their experience using our software, tutorials, and hosting. We were overwhelmed with the responses, and were so happy to hear of all the great things people had to say about us.

It is very satisfying for us to hear about how successful so many of your websites are after having used our software. It makes us excited to improve our software and tutorials as we have continued to do so over the years. Since 1999, we have been providing entrepreneurs and business owners alike with quality software and educational tutorials. After all the thanks we have received from you, our customers, it is now time for us to say thank you to you.

Congratulations to our contest winners:

…I am happy (beyond happy really) with the results the site has achieved in such a short amount of time…

Michelle, California

…WebDesign really helps me keep my Websites By Cook business humming…

Stan, Ontario

…So without a moment’s thought I purchased and downloaded the Sitemap Automator. Once again, incredibly streamlined and user-friendly, just like Webcrusher…

Christopher, England

Our winners receive a copy of our latest SEO software, SEIntelligence. SEIntelligence is a great SEO tool to compare your competitors websites and see what they are all doing correctly, and how you can optimize your site to begin competing with them.

Get ready to begin doing your optimizations by doing a competitive analysis of your top ranked competitors in SEIntelligence.

Video Transcript:

Now that we have a good understanding of the way the on-page optimization window works, let’s begin our own optimization process by first analyzing our top ranking competitors.

If you remember from an earlier video, I mentioned that when you click on one of your website’s pages, your meta keywords will show up under the Keywords heading. If no keywords show up for you, it most likely means that your site does not contain any meta keywords. If you want to change, or if you want to add some keywords, you can do so by clicking the plus sign at the bottom of the window.

We’ll now be using these keywords to find the top ranked websites to compare our sites to. To do this, press the Get Competitors button. Select some, or all of the keywords that you want to search, and then select the search engines that you want to see the rankings for.

It can take several minutes for the application to retrieve the search results, so I will just fast forward through this process.

When you have the search results, you will notice that the information at the bottom will tell you detailed information about your site, and then give you recommendations on what you should do to keep up with your competition.

You will notice that if you have the Results tab selected, you will see all of the information about your site, and your competitors, while if you click on each section, you will only see the information for those particular sections.

We will touch upon what each of these sections are, the purpose they serve, and what you will need to do with them, in another video.

Before we jump into optimizing our sites right away, it is best to first take a tour of the on-page optimization window in SEIntelligence, and become familiar with the functions of each section.

Video Transcript:

After you’ve loaded your website into SEIntelligence, you will see a window that looks similar to this. This is where we will be doing all of our on-page optimizations.

Let’s quickly familiarize ourselves with all the aspects of this on-page optimization window.

On the far left, you will see all of the files that are contained in the website folder that you loaded into the application.

Clicking on one of the HTML files will show the meta keywords under the Keyword heading. You can add, or delete these keywords by clicking the plus sign, or minus sign at the bottom of the window.

This section is where you will find all of the on-page recommendations for your site. We will discuss this section in greater detail in another video.

The Suggest Keywords button will allow you find more keywords that are related to the keywords that you currently have on your website.

The Get Competitors button will give you the search results for your top 10 competitors for the keywords you have chosen. We’ll also talk about this more in depth in another video, but here is what the results look like.

The site settings button will allow you to do certain things such a specifying your domain preferences, as well as your Sitemap location, and adding analytical codes such as Google Analytics and Statcounter. The publish button will allow you to publish your site along with its changes, to your server. We will also dicsuss these two buttons more in depth in another video.

SEIntelligence is our most powerful SEO software to date. With SEIntelligence, you are able to load in your website, and compare it to your top ranking competitors. You can then modify your site to be more like your competition. The tutorial below will introduce you to SEIntelligence, and tell you how to load your website into the tool.

Video Transcript:

When you first launch SEIntelligence, the Manager window will popup, giving you three different options. The options are for optimizing a local website, analyzing competitor’s backlinks, and watching video tutorials.

Let’s start by clicking on the button next to Optimize Local Website.

In this window, here is where we will be given the different options for opening our websites. The existing profiles section shows websites that have already been loaded into SEIntelligence. This means that if this is your first time using the application, this section should be blank, and if you have used it before, an existing profile, or existing profiles should be present.

To load a site into SEIntelligence, you can open a site from your local hard drive, download the site from your FTP server, or download the website from a URL.

If you choose to download the website from a URL, keep in mind this warning at the bottom which says that publishing a site back to an FTP server that was download from a URL is not recommended.

If you are opening a website from a local folder, select the first option, and press the Next button. Then type in your website’s URL, but remember NOT to include http or www. Then press the Choose button, and find your website folder, and press Choose again. Then press the Next button.

If you are downloading a website from an FTP server, select that option, and press Next. Type in your domain at the top of the window, and then enter your FTP login details. Then press the Download button. It can take several minutes for your website files to download.

If you are downloading a website from a URL, select that option and press Next. Type in your URL and press the Get button.

So those are the different ways of loading your site into SEIntelligence. Be sure to watch the other free videos to learn more about how to use SEIntelligence.