Mac SEO Blog

Adding Google Analyitcs and Statcounter codes to your Sandvox websites is very easy to do, but can be very frustrating if not added correctly.

In this tutorial, we are going to quickly add both statistical trackers to our Sandvox websites.

The first code we will be adding is for Google Analytics. If you are unsure of what Google Analytics is and want to learn more, you can read up more about it on the Analytics website. In the meantime, here is a demonstration on how to add the code to your website. Open up your web browser to www.google.com/analytics.

If you do not have a Google account, you will need to click on the Sign up Now button. Otherwise, click on the Access Analytics button and login using your Google ID and password. Assuming this is your first time signing up for Google Analytics, you will need to click the Sign up button, located in the bottom left corner of the analytics page.

On the next page, you will need to enter your websites URL. You will also need to name the account. This name can be whatever you want it to be or you can simply leave it as your URL. Then select your country, and time zone, and hit the continue button. Fill out the remaining information required when signing up.

The final stage will ask you what you are tracking, which most of you can leave as A single domain. Finally, you will be told to paste a certain code on your site. Highlight that code and copy it by holding command and c or by going to Edit, and selecting Copy.

Head back to Sandvox, and in the menu bar, press Site, and then select Site Code Injection. Make sure that the Head Area tab is selected, and paste the code you just copied into the second of the two text fields. Your Google Analytics code will now be applied to all pages on your website.

Now I’m going to show you a very similar process, but this time we will be adding a Statcounter.com code. The first thing we will do, is open up our browser to www.statcounter.com. If you do not have an account with statcounter, click on the register button on the top left part of the navigation menu. Fill out all the required information and register your account. After you have registered, login with your username and password.  Once you are logged in, you will need to create a new project in order to get your code. Click on the Add New Project button.

In the following form, you will need to enter a title for your website, your website URL, a category for your website, and your time zone. You also have the option of having the statcounter not count your visits to the site by blocking your IP. If you don’t care for this feature, just leave it blank.

After you click the “Next” button, you will then need to click on the Configure and Install Code button. You have a few options for which type of statcounter you want. It is recommend that you use the Invisible statcounter, that way, you are the only one who knows how many hits your site gets. Then click on the next button. Make sure that Default Installation Guide is selected from the drop down menu. Then press the Next button. Now we are given our Statcounter code. Again, we must highlight this code, and copy it.

Back in Sandvox, we must have our Site Code Injection window opened again. This time, make sure the Document Body tab is highlighted. Once again, we are going to paste the code we just copied in the second of the two text fields.

When you publish your site, the Statcounter and Google Analytics codes will be applied to every page on your Sandvox website, and you will now be able to track your website visitors.

We have a few important updates currently being beta tested. First and foremost, Macintosh Explorer, our file browser for Mac OS X has some new features including a new tabbed interface, support for Quick Look on Leopard and a few more enhancements.

We also have an update to iWeb SEO Tool which improves on some long standing issues. You can now properly use iWeb SEO Tool when you have MobileMe syncing enabled. You can also now optimize blog pages for search engines.

You can download both beta versions from;

http://www.trybeta.com/

Just create a free beta testers account at the above site and you will see both products listed. Try them out and please submit your feedback and any problems you encounter so we can fix them ASAP.

One of the things that many webmaster don’t realize is how vulnerable their website becomes when they start using social networking scripts such as forums and blogs to help build communities around their website. Although it is a very good idea to integrate these scripts on your site, when doing so you can potentially give your visitors access to sensitive parts of your website that they would normally not have

Since many blogs and forums are open source, malicious users have full access to the source code and can find vulnerabilities or take advantage of how a system works in order to gain access to protected pages on your site, spam your site, or use your site to help get your visitors to their site.

Google Webmaster Tools has always been a great way to find out if your website has been hacked by looking at the outgoing links or most common keywords. Now, Google Webmaster Tools can notify you on your dashboard if your website has been compromised. It can tell you;

1. New versions of your installed blogs, forums and other software
2. Spammy or abused user-generated content
3. Abused forum pages or egregious amounts of comment spam
4. Suspected hacking

This is very important to keep track of because if your site has been hacked Google will either remove your website completely from their search index or warn users every time they click your site in their search results. This can dramatically affect your reputation and prevent users from visiting your site.

A Google Webmaster Tools account is free to set up. You should submit your XML Sitemap file in order to get your website listed in Google and help Google’s crawler access the important pages on your website.

WebCrusher 1.7 has just been released and brings a number of new features and enhancements. Firstly this update will optimize iWeb built sites much faster than before because it can intelligently determine which files are modified and which aren’t (since iWeb always updates all pages when you export a site, this is actually not an easy thing to do).

It also improves publishing speed when uploading to your FTP or MobileMe server. In addition it fixes problems with PNG files not being optimized which makes it a recommended update for all users. This update is free for all registered users.

Late last year Google announced that the speed of a website will play a factor in how it ranks in their search results. They have started an initiative to speed up the web and offer many tips and tricks for speeding up a website’s load time. Fortunately WebCrusher can do many of the recommended speed optimizations for you automatically.

If you have created your XML Sitemap file and submitted it Google Webmaster Tools, you will also see the new Page Speed tests Google has implemented for your site. You should login to your Google Webmaster Tools account and see how your website performs relative to other sites in your industry.

Now its not only important to have your website load quickly for your visitors, but it’s also important for your search engine rankings too.

Over the past few years, iWeb users have used our software to help with their search engine rankings. iWeb SEO Tool has been extremely popular with iWeb users since it lets you easily optimize your iWeb site for search engines.

Over the years we have had numerous requests to provide a more step by step approach to the entire SEO approach. A lot of things about search engine optimization can be overwhelming for people just starting out.

So today we are happy to announce the iWeb SEO Walkthrough Video Tutorial. This step by step video will explain everything you need to know about search engines and iWeb. It will walk you through the entire process making sure you understand what is happening and exactly what needs to be done to get more visitors to your site through search engines.

The iWeb SEO Walkthrough Video Tutorial costs just $69.95 and can be purchased safely and securely through our online store.

We look forward to hearing your feedback. If you have any additional questions, please let us know. We are always looking for feedback on improving the video.

A question that often comes up is why a website is not yet in search engines, or if it has been added to search engines, why isn’t it showing up for the keywords I want it to. These questions can be answered by looking at the data provided by Google Webmaster Tools. By creating an XML Sitemap file and submitting it to Google Webmaster Tools, you can quickly and easily learn the answers to this questions.

This article over at SEO Chat walks you through these questions in Google Webmaster Tools and helps you answer these important SEO questions.

Some of the questions covered by the article include;

• Why hasn’t Google indexed my website yet?
• Does my site appear relevant to Google for my targeted terms or niche?
• Why am I not getting clicks from Google?
• Has my website been hacked?
• Does my website load fast compared to other websites?

Pay special attention to the last question, how fast your website loads. This will become an important search engine ranking factor in early 2010. This has been confirmed by many sources already, that is why Google provides a site speed analysis test in their Google Webmaster Tools.

Of course, you can already be ahead of the game with WebCrusher, which will instantly speed up your website so it loads as fast as possible in all web browsers.

Your meta description tag is a short description used to describe each page on your website. Although most major search engines do not use it to determine where your website ranks in their search results, they do use it in their search results to give searchers an idea of what your page is all about.

A good meta description tag can entice searchers to visit your website, over some of the other listed results. Basically it’s used to quickly grab the attention of a searcher so that they click your link in the search results.

For years, if you left out a meta description tag, or your meta description tag did not properly describe your page, Google would attempt to find more relevant snippets in your webpage content. of course, this caused a problem because now you have no control over what’s displayed in Google’s search results. Leaving it up to a computer (Google’s indexing software), means you never know whether or not it will entice people to click your link, or even if it would make sense.

Recently, Google has started doing the same thing with Title tags. Title tags are what you see at the very top of your web browser when you visit a webpage. They are probably the most important on-page optimization you can make on each of your webpages. If you leave your title tag out, or if you do not have a title tag that accurately describes your webpage, Google will attempt to change it to something more relevant. Of course, this causes the same issue with the meta description tag.

A good title tag has the following characteristics;

• It accurately describes what is one the corresponding webpage
• It is between 60 and 120 characters long
• It includes 2-3 keywords or keyword phrases that you want to rank well for
• It’s different for every one of your pages

You can watch Matt Cutts, head of Google’s web spam team, talk about this change below.

With a free Google Webmaster Tools account and XML Sitemap, Google will give you advice and feedback on all your title and meta tags. Just check your Google Webmaster Tools account and click the Diagnostics tab and then the HTML Suggestions tab on the left hand side.

For iWeb users, make sure you use iWeb SEO Tool to add unique title tags and meta tags to each of your pages to properly follow Google’s guidelines.

Google recently updated Google Webmaster Tools with an all new keyword tool. Just like before, you get a list of your most prevalent keywords on your site except now you get additional information like the significants of the keywords and where the top 10 pages that the keyword can be found on.

Just click the Keywords link under “Your web site on the web” in your Google Webmaster Tools account. You will see a list of keywords just as before, except now a new significance column is also displayed. Click any of your keywords to see how many times they occur on your entire site and the top ten pages they occur on.

One great use of this feature is to help find out if your website has been hacked, and if so, where the affected pages are.

Usually when a spammer hacks your website they will load your site up with random keywords related to what they are trying to sell. Then they will link to the hacked pages from other pages on other websites they have hacked. With this new keyword tool you can not only discover whether or not your site has been hacked (loaded with spam keywords), but you can now see exactly which pages have been affected.

The above method is used commonly on sites with community driven resources such as forums, blogs, or other social networking scripts. Always make sure this has not happened with your site with this new Keywords Tool. If it has, this is something you need to fix ASAP because it may get your banned from Google and other search engines.

Check out this new addition to Google Webmaster Tools account. Make sure you have created your XML Sitemap file and submitted to your Webmaster Tools account.

We have published an updated step by step video tutorial for getting your website listed in all major search engines with Sitemap Automator. The tutorial was created by courtesy of AppTorial Video Tutorials.

Whether you are using WebDesign, iWeb, Dreamweaver, RapidWeaver, Sandvox, or any other web development tool of your choice, follow the quick and easy step by step video tutorial to learn how to get your website listed in all major search engines with just a few minutes of work.

Sitemap Automator is the easiest way to create, publish and notify search engines of your industry standard XML Sitemap. XML Sitemaps are used to let search engines know about all pages on your website, how important each page is, and how often each page is updated.

We all know that in order for your website to appear in a search engine’s results page (SERP) you must either have that keyword included in your website content or have another website link to your website using that keyword.

Competing for keywords can be very difficult. Often times a keyword you want to rank high for involves competing with thousands, or millions, of other websites. So what if it were possible to find keywords before they became popular? Almost like seeing into the future.

Well you can get some “insight” into what keywords are rising in popularity with Google Insight for Search.

With Google Insight for Search you can find out what your customers are searching for before the keyword term has become popular. You can narrow your search down to specific countries or regions, look across different services such as Google Web search, news search image search, etc… and even narrow your search down by category.

Google Insights for Search will even provide popular synonyms and upcoming search terms that are gaining in popularity.

Try doing a search for one of your keywords within the last 30 days to see what your customers are searching for on Google Insights for Search.