In our effort to ensure all website owners are given the opportunity to learn search engine optimization (SEO) and how to apply it to their website correctly, these video courses will now give Sandvox and RapidWeaver users the ability to learn at their own pace, and have a much better understanding of ways of driving more traffic to their websites.
The SEO Video Courses will train users on the basics of search engine optimization, and give them step-by-step instructions on how to apply it to their site, taking away all of the guess work. Our instructions are based on Google’s recommendations for making a more search engine friendly website.
The courses go above and beyond, giving users additional how-to tips, as well as introducing RAGE Software applications, and showing users the benefits of using these applications to make your optimization process a lot smoother.
Earlier in 2011, we made a post/video about publishing a website to FTP in iWeb SEO Tool. We have recently updated that video to clear up some confusion that some users were having. The updated video is listed below for your viewing pleasure.
Video Transcript
This tutorial is going to strictly cover publishing a website to FTP using iWeb SEO Tool. We will cover all of the main points involved with publishing, and then we will discuss the biggest issue users have when publishing their website. That issue is the directory path.
So the first thing you will need to do is press the publish button, and then make sure Publish to FTP is selected, and then press the next button.
In the FTP field, here is where you will put your server address. Sometimes the server address may look like the one I have here, but more often than not, it will just be your domain. So if my domain were publishingtoiweb.com then that is what I would put in this field.
Do not include http, www, or ftp in this field. Just put your domain.com or .net or whatever the extension may be.
Your username and password must be accurate otherwise logging in will not work, and you will not be able to publish.
Next, I want everyone to check to see if you have all of your FTP login details entered in correctly. To do so, press the Browse button. If you are able to see files and folders like we see here, then you have logged in correctly. If you get an error similar to this, then your FTP information is incorrect. You must get the correct FTP information before proceeding to the next step.
Now we’re going to discuss the Directory Path field. This is the area where most users experience the most difficulty. Chances are, if you are watching this video, you need to enter something in this field.
Firstly, If you use RAGE Web Hosting, you should type in /public_html. For everyone else, please refer to the following method;
The first thing I want you to try to do, is publish your site in from iWeb SEO Tool by typing a forward slash in the Directory Path field. If that still doesn’t publish your site, refer to the next step.
What you want to do is open up iWeb, and go to the publish page of the website you want to publish in iWeb SEO Tool. Take a look at the current FTP information you already have. In the directory/path field, there may or may not be some text. If there is some text, I want you to copy it. If there is no text in there, don’t worry, just bear with me for a moment.
Go back to iWeb SEO Tool, and in the directory path field, paste the text you just copied. Make sure there is a forward slash at the beginning of this text.
This next step applies to everyone, even the users who did not have anything typed into the Directory Path field. Go back to the Publish page, and now copy the text that is in the Site Name field. Then go back to iWeb SEO Tool and paste this text beside the text we pasted earlier. If you didn’t paste any text earlier, then this will be the first time you are pasting anything into the Directory Path field. If you have multiple words in your site name, you will need to add underscores to separate each word. Underscores are the default word separator that iWeb adds to your site name.
Your site should publish properly now.
I want to make a note that this method should work for 95-99% of users. Since there are so many variations when it comes to publishing, some users may not achieve success using this method. For example, if you host multiple domains on one hosting account, or if you use our method for shortening your iWeb URL, this method might not work for you.
If this method does not work for you, submit a support ticket at ragesw.com/support and we will be happy to assist you. Be sure to include your FTP login details which includes your server address, username, and password, to help speed up the process.
You can check to see if you published your website correctly from iWeb SEO Tool by visiting your website in your web browser, and going to View in the menu bar, and then selecting view source.
Then press Command and F to bring up the search feature, and type in the following:
head_code_set
If you see this code here, then it means you have published your site correctly from iWeb SEO Tool and all of your optimizations should be present.
If you do not see that code, then I want you to quit your browser, and re-launch it and visit your site and follow the previous steps again. If you still do not see that code, it means your site was not properly published from iWeb SEO Tool and you must try it again.
This is just a friendly reminder that all of our software is compatible with Apple’s newest version of OS X, Lion. If anyone has any suggestions for us, please don’t hesitate to send us a message through our support system and let us know!
MailShoot, our powerful newsletter and email management application has been updated to version 2.2.
MailShoot makes it extremely easy to create online subscription forms that lets your website visitors automatically sign up to your mailing list. Then you can send out personalized emails to each users at the click of a button. MailShoot lets you easily manage multiple mailing lists and send out targeted offers to the right customers.
MailShoot 2.2 makes it easier to create styled text and HTML newsletters. This means your emails look more professional and can attract more attention when your customers read your newsletter.
Download the free demo to try it out, or upgrade your registered version for free.
A splash screen or splash page, is usually the main page on a website, which consists of a large image, often with an Enter button. This is an example of a splash screen. A splash screen is something we want to avoid. Your main page is supposed to be one of the most important pages on your website. You should be including your most important links on your home page. Having just an image and no content does not give search engines a good indication of what your site is about.
The old saying of a picture is worth a thousand words is anything but true when it comes to search engines. For the time being, search engines cannot view an image and then know what keywords to associate them with. Instead, search engines rely on the webmaster to give an indication of what the image is about, via the alternative text feature.
In RapidWeaver, select an image, and then press the Media Inspector button. In the Alt Image field, type in your Alternative Text for your image. Remember to be descriptive, while not keyword stuffing. Avoid making your alt text misleading in any way.
Remember, try and include the keywords or phrases you have been using throughout your site while also keeping the text short, to the point, and relevant to the actual photo. Do this for all images you deem necessary to having alternative text. Do your best to avoid putting too many words in the alt text.
Another method of emphasizing your most important key-terms is by utilizing header tags. Header tags can be used in various ways on a website. They are sometimes used to display the title of a page, like the one you see here, or as the headings for content, similar to what you see here on this site. There are six different header tags in HTML. The most important header tag is said to be the h1 tag.
The situation with header tags in RapidWeaver is this: Currently, there is one H1 tag, and one H2 tag. These are located in the title…and slogan, respectively. The biggest downside to this is that the location of these headers make it kind of difficult for you to customize the header to fit each page. In addition, these headers are identical on every page of your website.
My recommendation is this: If the header tags don’t concern you all that much, then don’t worry about them. If you want to have a good consistent site title or slogan across all pages of your website, then do so. You could attempt to make this title or slogan include some good keywords, and that might be a good idea.
Here is an alternative to creating your own header tags. This method is going to have you not include anything in your title or slogan, which might look a bit strange on some templates, but very normal of some of the other templates.
This method really is optional. If you don’t want to do it, don’t feel that you have to. Not having your header tags as optimized as they can be will not completely ruin your chance at ranking high in search engines. The first thing you are going to do, is turn off the Title and Slogan, by pressing the Setup button, going to the General tab, and unchecking the boxes next to Title and Slogan. Then, in the RapidWeaver edit window, we’re going to create our H1 tag. To do this, type the code exactly as I am doing. Replace the word KEYWORD with your own keyword. Having just one H1 tag per page should suffice.
If you feel it is appropriate to do so, you can add an H2, or even H3 tag to your page the exact same way. So when it is appropriate to do so? The answer to that depends on a few different factors. The H1 tag should contain your most important, or primary keyterm. If your webpage touches upon things related to your other keyterms, then it may make sense to put another keyterm in an H2 tag. The one thing you need to ask yourself when adding these header tags is ‘does this help my visitors better understand my page?’ if the answer is ‘no,’ then you might be better off only including the H1 tag. Adding header tags just for the sake of SEO is not the right way to do it.
This video will demonstrate how you can check to see if you have correctly published your XML Sitemap using Sitemap Automator.
To check to see if your Sitemap has published correctly, first open your website in your web browser.
If your site shows up as yourdomain.com, then type in sitemap.xml beside the domain, similar to how I am doing it. If the sitemap shows up, then you have published it correctly.
If your site was made in iWeb, it might look something like this. Just replace pagename.html with sitemap.xml.
If your iWeb website’s URL contains the Site Name in the middle here, then you can replace these two items with sitemap.xml
If that doesn’t work, you can also try seeing if your Sitemap is located inside of the site folder by just replacing pagename.html with sitemap.xml like this.
If none of these options worked for you, then you most likely did not publish your Sitemap correctly, and you must try it again.
This quick video tutorial will show you an easy way of backing up your iWeb SEO Tool data so that you can use it on another computer.
If you want to back up your data in iWeb SEO Tool, you will need to follow these simple steps.
First, open the finder window and click on your username, then Library, then Preferences, and located the file called com.ragesw.iwebseotool.xml
You can then copy this file and then paste it where you want to store the backup files.
You will then need to go to Username, then library then Application Support and find the folder called iWeb SEO Tool and also copy and paste that in the location where you are storing the backup files.
You can then put these files back in the same location if you want to use it on a different computer, or for whatever reason, and your old data should re-appear when you load in your site and press the Re-Apply Saved Tags button.
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